The Owner

Prof. Frank Karue Ngarua is the owner of Ngarua Services, a research and information company. The company’s research currently focuses on the central role that culture plays in individual and group decisions/actions. He is the author of “The Culture Wars – Globalists vs. Nationalists”, “The Employment Illusion” and “Defining culture and its economic implications – Collectivists vs. Individualists”. Prof. Ngarua has also lectured at various Universities and colleges including, United States International University – Africa, Kenyatta University, Rutgers University and Raritan Valley College . Previously, he successfully published and sold the first annual periodicals index (Ngarua Periodical Indexes) in East Africa, referencing business articles appearing in the Kenyan and East African press for 13 years (1996-2008). From 2006 to 2009, he founded and managed the “Habari Shujaa Career Center” in down-town Nairobi, providing seminars for opportunity seekers that emphasized the career philosophy promoted by the Kenyan Government, “A Job is a Job”. The opportunity seeking strategy promoted during the seminars, emphasized looking for opportunities in all fields and disciplines, instead of restricting yourself to your field of ‘formal education” or “perceived” social status”. As an Independent Consultant he has designed and implemented strategies for various organizations in the Managerial, Financial and Risk Management areas. He has also been employed at various multi-nationals including Merrill Lynch and ITT Industries. He holds a B.Sc. (Economics) from the University of Wisconsin – La Crosse, an MBA (Finance & International Business) from Rutgers University and a Masters in Human Resource Management from Rutgers University. He considers himself an “Independent Hustler” (see definition below) when participating in the trade economy, and practices Self-reliance/Self-sustenance cultures.
The Organization
Ngarua Services is a research and information organization that currently manages the content on this website, publishes books and provides Trade and Self-sustenance Advisory Services.
The history of Ngarua Services
From 1996 to 2008, the organization produced the first and only printed business periodicals index of articles appearing in the Kenyan newspapers and magazines categorized by business subject (or topic), company and industry.
From 1998 to 2009, the organization published industry/sector profiles focusing on the Kenyan and East African market. The profiles provided information on the major players in various industries, their market shares and current trends.
From 2006 to 2009, the organization managed the “Habari Shujaa Career Center” in down-town Nairobi, providing seminars for opportunity seekers that emphasized the career philosophy promoted by the Kenyan Government, “A Job is a Job”. The opportunity seeking strategy promoted during the seminars, emphasized looking for opportunities in all fields and disciplines, instead of restricting yourself to your field of ‘formal education” or “perceived” social status”.

Above Picture: Prof. Ngarua with a copy of the 2008 edition of the Ngarua Periodicals Indexes.
Physical Address:
159 Main Street
South Bound Brook, NJ 08880
E-mail:
fkngarua@habarishujaa.com
The Purpose of the website
The purpose of this website is to provide the “Independent Hustler” with the tools needed to navigate the new economic environment, and to enable them to formulate and implement Trade and Self-sustenance strategies.
Mind-Set and Life Style Choice Management
The homepage of this website contains Prof. Ngarua’s publications that challenge widely held assumptions in the social and economic arenas. This encourages the readers to start questioning the traditional ways of doing things in all spheres of life.
The current economic environment has numerous opportunities for those with a mind-set that allows them to question the way things have always been done, and provide innovative new solutions to systemic problems.
Your social/lifestyle choices also have a significant impact on your ability to turn your consumption resources into investment resources, a key element in increasing your chances of actualizing and monetizing the innovative solutions produced via your new mind-set. As a trade/business entity, your culture, which influences your social/lifestyle choices is critical to your success, just like the corporate culture of an institution.
In addition, the side bar of the home page contains links to current information from other websites discussing various issues relevant to the new economic environment.
The tab on this website labelled “Mind-Set Change Books” contains books carefully selected by Prof. Ngarua that discuss and analyze the new economic and social environment.
Current Knowledge of the new economic and social environment and a Mind-Set Change will empower you, and greatly improve your chances of success as an Independent Hustler.
Self-Sustenance and Business/Disruption Ideas
In the new economic environment, small business enterprises and Self-sustenance are the fastest growing areas. Most people are doing both, as they reduce their dependency on the institutions in terms of employment and goods/services. Prof. Ngarua books address these two dependencies, the trends and their effects.
This websites Self-sustenance and Business/Disruption ideas are categorized by Industry/Sector, with a tab for each sector covered. The tabs contain the results of research carried out by Ngarua Services on current opportunities available for the Independent Hustler to start a new business and thus create another income stream. Many of these opportunities can be exploited on a part-time basis and from your home, using resources you already own, e.g. your smart phone, internet connection and home office. They also provide information on how to become more self-reliant and move towards self-sustenance, to reduce your dependency on the institutions.
Seminars for the Independent Hustler
Ngarua Services periodically holds seminars hosted by Prof. Ngarua, that will help the Independent Hustler formulate their Trade and Self-sustenance strategies. Please contact Ngarua Services using the contact information provided above. Prof. Ngarua has created multiple income streams for himself for over 20 years, and will enhance the usefulness of the seminars by giving practical examples on how he has managed to successfully implement this strategy for such a long period of time. He also practices self-reliant and self-sustenance strategies to reduce dependency on the institutions.
Meet the “Independent Hustler”
Meet the “Independent Hustler”. The “Independent Hustler” persona is a “state of mind”, a new way of thinking about how you go about trading your goods and Services. Apart from the things you can provide for yourself without the aid of other people, the rest needs to be acquired via trade. As a trading entity, you are a business. For example, when you are employed, you are trading your labor services for money, which allows you to acquire goods and services provided by others. That is why people have businesses and jobs. What we call the economy is all about this trading phenomenon. In the new economic environment, the way you think (your mind-set) is a central determinant on how successful you are when trading with others. The new economic environment is unique in that most of the opportunities available are best exploited by those with a mind-set of the “Independent Hustler”. Specifically, the new economic environment has short new product/new skill/new innovation life cycles and fast changing consumer needs which results in “brutal” competition, smaller profit margins, and falling wages. The mind-set of the “Independent Hustler” is one of never ending learning, re-learning and unlearning. A mind-set that always asks “why”, challenges the conventional way of doing things, questions established wisdom, and develops new solutions to the fast changing consumer needs. This mind-set will prepare you to strategically seek, find and exploit multiple opportunities, diversifying your source of income and thus reducing your financial risk in this new environment. Ngarua Services is now offering new ground-breaking Seminars on how to change your way of thinking to align with the new dynamic economic environment, and greatly increase your chances of success.

