Welcome to the eleventh short publication of the Kikulacho Cultures Series™ that discusses popular cultures that may be having a negative impact on your financial and personal well-being. The word “Kikulacho” comes from the Kiswahili (Swahili) language, and literally translated into English means “what is eating you”. However, in practice it is used in the Kiswahili language to mean “what is ailing you”. A popular Kiswahili saying “Kikulacho Ki nguoni mwako” is the inspiration behind the name of this short publications series. The practical English translation of this saying is “what ails you is within you”!
Some time ago, there was a popular English language saying; “Do not judge a book by the cover”! In today’s society, it is increasingly popular to do just that. In-fact there is now a popular saying “Image is everything”!.
The life experience of many has been destroyed as they pursue an image based on the expectations of other people.
ABRIDGED VERSION
(See Prof. Ngarua’s books on Amazon for more information on this topic. Click on the link below to view the books. Commissions earned if a purchase is made on Amazon)
Habari shujaa 
Judging a book by its cover is the order of the day in today’s world, people/businesses go extra miles to build and protect their image, this works to their advantage.
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